Corperate intrepreneurship or Intrapreneurship is the process of profitabilty and creative innovation within an organised setting. on the other hand Entrepreneurship as i explained a week or two ago is a dynamic process of vision, change and creation which requires the application of passion and energy towards the implimentation of new ideas and creative solutions. this is one good example of an intrapreneure...                                                                                         DIGITAL LIGHT PROCESSINGLarry Hornbeck is an intrapreneur in Texas instrument that was launched in 1996. He is a TI researcher who had been tinkering for a decade with technology using tiny mirrors to redirect photons. When his team developed the Digital Micro mirror Device in 1987 DMD initially was used to print out airline tickets, but the government’s Defence Advanced Research Projects Agency initiated research in high-definition video and awarded TI and other manufacturers a multi-million dollar contract to work on the issue. TI execs started an internal venture called the Digital Imaging Venture Project and tapped Hornbeck to lead it. At the time, video projectors weighed 40 to 50 pounds and cost $15,000 to $18,000. Hornbeck realized DMD technology could greatly shrink the size and cost of a digital projector. Digital Light Processing quickly became an industry standard, dominating the market in projectors less than five pounds. The technology also has revolutionized the movie theatre business and allowed Texas Instruments to compete in the HDTV market. Hornbeck received an Emmy for Outstanding Achievement in Engineering Development in 1998.