Monday, 1 October 2012

More examples include;POST- IT NOTES
Spencer Silver and Art Fry are intrapreneures from 3M Company that was launched in 1980. The company permits their employees to spend 15 percent of their work time developing their ideas. That was how 3M scientist Spencer Silver invented a light repositionable adhesive in 1968. Although he wasn’t sure how best to use it, he spent time explaining the benefits of his adhesive to co-workers. Five years later, Art Frey one ofnclude Silvers colleagues noticed his bookmarks were constantly falling out of his hymnals during choir practice. He remembered Silvers seminars, and in that “Eureka” moment, the post- it was born. The product languished until a marketing manager Bill Shoonenberg designed a campaign called the “Boise Blitz” to drive sales and blanketed the state of Idako in the post-it s-. The sticky notes went national in1980 and quickly became an office supply and household standard.

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