Social entrepreneurship  as defined by Dr. Donald. F. Kuratko  is a new form of entrepreneurship that exhibits characteristics of noonprofits, governments, and businesses. It applies traditional (private-sector) entrepreneurship's focus on innovation, risk taking, and large-scale transformiation to social problem solving.
                                 
                    THE AIM OF SOCIAL ENTREPRENEURSHIP
Adoption of a mission to create and sustain social value (beyond personal value)
Recognition and relentless pursuit of opportunities for social value)
Engagement in continuos innovation and learning
Action beyond the limited resources at hand
Heightened sense of accountability
Social entrepreneures are creative thinkers continuosly striving for innovation, which can involve new technologies, supply sources, distribution outlets, or methods of production. They are change agents that creat large-scale change using pattern breaking ideas, they address the root causes of social problems, and they possess the ambition to create systemic change by introducing a new idea and persuading others to adopt it.
One of the greatest challenge of social enterprise is the environment, so Hawken and McDonough brought about key steps to tackle the challenge.
1. Eliminate the concept of waste; seek newer method of production and recycling.
2. Restore accountability; Encourage consumer involvement in making companies accountable.
3. Make prices reflect cost; Reconstruct the system to incorporate  a " green fee " where taxes are added to energy, raw materials, and services to encourage conservation.
4. Promote diversity; Continue researching the need compatibility of our ever evolving products and inventions.
5. Make conservation profitable; Rather than demand "low prices" to encourage production shortcuts, allow new cost for environmental stewardship.
6. Insist on accountabilty of nations; Develop a plan for every trading nation of sustainable development enforced by tariffs.